With mobile shopping now accounting for nearly 15% of all retail purchases, Britain's largest grocery chain Tesco has come up with a way for grocers to enter the increasingly popular mobile market:  Mobile grocery shopping at airports !  The idea is, frequent airline travelers don't have enough time to go to grocery stores but they do

spend a lot of time at airports just waiting to catch a flight;  While waiting at the airport, they can browse Tesco's grocery flyers at any one of a number of virtual screens, choose the items they want and have them delivered to their home on the day they get home (choosing and ordering selected items by scanning the barcode with their smartphone).  Tesco first tested this out at Gatwick airport.  The virtual shopping screens have since expanded to other airports including Glasgow, Scotland.

90% of all mobile devices are smartphones meaning that most people have all the tools to grocery shop online.

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