Globalization of Walmart, Food Sales By Region locations
- Category: Company Profiles
- Written by Seraphim
Arkansas-based Wal-Mart is the largest retailer in the world that also deals in grocery-store items (in most countries it is a hypermarket however, in the countries of South Africa and the United Kingdom (asda) all of its locations are supermarkets). It globalized well with a few exceptions (exited Germany in 1998 followed by South Korea eight years later in May 2006). Fiscal 2009: Wal-Mart international had sales of over $100B representing 1/4 of total net sales. By fiscal 2013 international sales reached $135.2 billion ($466.1 when Walmart USA is included), a far cry from the $40 billion in sales the company had in 1991. In 2006, Germany-based Metro AG acquired all Walmart hypermarkets in Germany and the rebranded them Real. visit Top Grocery Retailers for the latest sales/earnings data for nine of the world's biggest food retailers.
Full Report on Wal-Mart here
British grocer Asda was acquired by Wal-Mart in 1999 for $11 billion. Asda has a 17.4% share in supermarkets (Great Britain, March 2014 est); Supermarkets account for 77% of national food sales. At year-end 2013 Asda operated 568 stores up from 525 in 2012, 340 in 2008. According to Kantar Worldpanel every 12 weeks sales at British grocers total approximately £24.0 billion (~$40b; total till roll £32.2b). A decade following its takeover by Walmart, on May 2010 Asda acquired Netto discount foods for $1.2 billion (£778 million); The Netto acquisition (193 stores) came at a time when Asda was struggling (reported its first quarterly sales drop in 4 years) and increased its market share in Britain from 16.8% --> 17.5%.
In Canada Wal-Mart is currently going through a growth phase - prior to 2013 none of its stores sold grocery items which contrasted with American operations where food comprised 55% of revenue. Then, in 2013 the retailer began converting locations into supercenters. Though only ~50 new stores were opened in 2013 company revenue is expected to significantly increase due to the conversion of traditional locations into supercenters with an expanded product selection. Also helping Wal-Mart's image in Canada are reports of its prices being lower than Target's. Target suffered some consumer backlash from Canadians who complained that its prices were noticeably higher than in the states. As of 2014 the Canadian retail food market is expected to grow at a compound rate of 1.2% through 2017 (CAGR). Between 2007 and 2012 Canada's food sales in the country were up 19.5%.
South Africa: Acquired Massmart in September 2010 for $4.2B. Massmart is South Africa's #2 grocer behind Metacash; Massmart is the country's #3 food distributor (90% of foods sold by way of group warehouse club discounting; Makro, Dion, Game, Shield, Delarex, Jumbo, Builders Warehouse, Servistar, CBW, Feds DIY).
Entered Mexico in 1997 through Grupo Cifra. In 2010, retail food sales in Mexico amounted to $74.5b which is within range of Canada ($82b) with a rate of growth of +8.7% (versus just over 2% for Canada). In Canada 55% of locations are supercentres. notes: 93% of Canadians browse flyers, 34% use coupons. (January 2013 usda)
China - Walmart doesn't release data regularly on China; the last time it did was in 2011 when annual sales were $7.50 billion. According to China-based research, in 2012 Walmart's market share was 11.2% trailing only Sun Art Retail Group Ltd which holds 12.8% (banners are RT-Mart, Auchan). Walmart opened 30 new stores in 2012 and closed 5. In 2011 +43 new locations, 2010 +47, 2009 +53. operating margins in the country are low at 2 to 3%.
Wal-Mart Retail-Food Market Share By Country and Year:
|Country||Year||Market Size($B)||% Share||# stores||source||year entered|
|South Africa||2010||31.73||~15.0%||288 /2011||src||2010|
|United Kingdom||2010||241.30||14.3%||500 Asda||src||1999|