Tesco Labels

Tesco commands a 29.9% market share in the United Kingdom grocery market (3mo December 8, 2013) down from 30.1% October 2013.. Full report -> UK Grocery Market Share

 Tesco branded items fall under 1 of 5 broad range categories:  Tesco Everyday Value, Tesco Discount, Tesco Standard, Tesco Heathy Living, Tesco Finest.  Tesco also offers banking and insurance services through subsidiary Tesco Bank.  Note:  Tesco sells more than 4000 locally grown products.

2011 marked the launch of Tesco Premium - Tesco Premium consists of non-Tesco brands (Chokablok chocolates/ice cream, Naturally Powered cleaning products, Lathams + Nutricat pet food, Parioli pasta, Halo feminine hygiene, llams snacks).

Tesco Everyday Value (known as Value up til April 2012)  - Tesco Value launched in 1993.  The Value brand consists of ~550 products mostly canned goods.  This is probably Tesco's most important label brand considering the own-label discount market in the UK is growing at +9% a year.

Market Share British Grocers

Grocery share

December 8, 2013

inflation +3.0%

August 18, 2013

inflation +3.9%

May 12 2013

inflation

+3.9%

April 14

2013

April 15

2012

April

2011

Tesco

  29.9%  +0.04%

  30.2%  +2.0%

30.8 -> 30.2%

29.9% 30.7% 30.9%

Asda

  16.9%  +0.06%   17.1%  +2.1% 17.4 -> 17.2% 17.5% 17.6% 17.0%
Sainsbury's

  16.8%  +1.8%

  16.5%  +4.9%

16.5 -> 16.8%

16.9% 16.6% 16.6%
Morrison's   11.6%  +0.8%   11.3%  +1.8%

11.9 -> 11.6%

11.5% 11.9% 12.1%
Waitrose

    4.7%  +6.7%

    4.8%  +9.1%

 4.5 ->   4.9%

4.9% 4.5% 4.3%
Aldi

    4.0% +30.7%

    3.7% +31.9%

 2.8 ->   3.5%

3.4% 2.7% 2.2%
Lidl

    3.1% 15.5%

    3.1% +14.9%

 2.8 ->   3.0% 3.0% 2.8% 2.6%
Iceland     2.1%       2.0%  +4.0%  2.0% +5.2% 2.0% 2.0% 1.9%

 

 

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